This is a question we get asked a lot so I thought I would share the origins here.
Neil comes from a family of mechanical engineers who fancy themselves as pretty handy with the tools and good at fixing things around the house. After plenty of cursing and banging however things are usually so well "fixed" that a trip to the hardware store is necessary in order to buy a new one. The kids groan and say "Dad, you've Ladbroken it haven't you?"
Perseverance pays off and it all works out in the end.
So of course when it came time to choose a name for our new adventure we all agreed this would be it.
We are the Ladbroken clan and we are proud of it!